Forget Macarons — 9 New Ways Fashion People #Humblebrag on Instagram

This week, Instagram celebrated its 5th birthday. In that short time, it’s given us so much — not least of all countless hours of inspiration-slash-distraction (inspirtraction?) and a worrying tendency to see the world in squares. It’s also, of course, our favorite format for #humblebragging.

But while most people stick to sunsets, selfies, and latté art, fashion people have taken the art of the Instagram brag to dizzying new heights — and no one who’s anyone would be caught dead ‘Gramming a macaron anymore. With fashion month wrapping up in Paris, let’s take a look at the new breed of #humblebrags. From “casual” airport pics featuring $10,000 worth of luggage, to snaps that low-key let everyone know you sat front row at Chanel, here are 9 ways fashion folks let you know they’re fresher than you.

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