Fear Of God Is Now Making Hats, In a Very Fear Of God Way
By Jake Woolf.
Fear Of God has quickly become a go-to for men (and now, women) of a certain style tribe looking for pieces that are bold but actually wearable. Despite a lack of logo-heavy branding, the label's jeans, sneakers, bomber jackets, and tees have become identifiable with their exaggerated silhouettes and stealth luxury details. For the latest lineup, a.k.a. the Fifth Collection, designer Jerry Lorenzo channelled his most reliable motif—his own childhood—and drummed up a collection heavy on basketball and baseball influences with, fittingly, a spanking-new collaboration with New Era.
These aren't your average throwback ball caps. When Lorenzo was a kid, his dad, Jerry Manuel, was an up-and-coming coach in the major leagues (he eventually went on to win AL manager of the year in 2000 leading the White Sox), so baseball has always played a major part in his life. And if you grew up in the '80s and '90s like Lorenzo did, you know the New Era caps sported by guys like Pedro Martinez, Ken Griffey, Jr., and Pirates-era Barry Bonds are wildly different than more tech-y, stretchy ones worn by big leaguers today.
So Lorenzo decided to bring back some signature details unseen on New Era hats since the 1990s, particularly the green silky fabric under the bill and the old New Era logo (which is particularly special considering they haven't brought it back for any other brand but Fear Of God), and produce them in two colorways—one dedicated to the Pirates and the other to the Tigers. Perhaps most noteworthy is that the caps are made right here in America at the New Era factory in Buffalo, New York.
Of course made-in-America comes with a literal price, which is part of the reason these hats retail for $295. Additionally, Fear Of God and New Era Cap are supporting the Major League Baseball Urban Youth Foundation, RBI (Reviving Baseball in our Inner-cities) and the Jerry Manuel Foundation with each purchase. Still, we know 300 bucks is a lot for a baseball cap. But unlike a hat you'll scoop up at your local mall or ballpark, these are a true statement piece. And knowing how much celebs love Fear Of God, it's only a matter of time before these caps become the standout headwear of 2017.
$295, available in June. For more info, visit fearofgod.com
This story originally appeared on GQ.
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