Eva Chen, Former “Lucky” Editor-in-Chief, to Join Instagram as Head of Fashion Partnerships
“Beyond excited to announce that I’ll be joining the brilliant team at Instagram as head of fashion partnerships!” Photo: @evachen212/Instagram
Lucky magazine’s former editor-in-chief has revealed via Instagram that she will be joining Instagram as the head of fashion partnerships.
Chen, an Anna Wintour protégé, resigned from her position at the flailing magazine slash e-commerce venture in February. Ever since, her 390,000 followers on the photo sharing site (and many more on Snapchat, Twitter, Tumblr, and Facebook) have been waiting to hear her next move. She’s expected to start at the end of July in the tech brand’s New York office with a lean staff.
An early adopter of social media, she’s become one of the most prominent faces in fashion on the service, even boasting her own hashtag #evachenpose. The fashion industry itself has found a home on Instagram, and the appointment seems to indicated the tech company’s seeking to leverage this. "It’s a new position and a natural next move for me,“ Chen told Mashable. "I’ll be working closely with stylists, designers, up-and-comers with fun activations and finding new ways to tell fashion stories.”
The new mom has held positions at multiple print publications, including at Elle and Teen Vogue, where she was the beauty director, before being appointed to the top job at Lucky. At Instagram, this will be her first role not specifically in the editorial field.
“This is not an editorial role, but having an editorial eye and ability to curate will be an important one,“ she said. "It’s a partnerships role, but it’s not unlike my role as an editor. At the heart of it, it’s the love of fashion, brands, stylists and influencers and finding their stories.”
More from Yahoo Style:
Eva Chen Put 3 Fashion Bloggers on the Cover of Lucky
Why Doesn’t Kerry Washington Ever Look Like Herself on Magazine Covers?
“Lucky” Magazine’s Eva Chen on the Launch of LuckyShops—& Fuzzy iPhone Cases
