Doritos Realizes Cute Dogs Will Sell Anything in Super Bowl Ad

Forget sex — it’s adorable dogs who sell, according to this year’s batch of Super Bowl ads.

Doritos’ commercial, set to air during Super Bowl 50 this Sunday as the Carolina Panthers face the Denver Broncos, features three wily canines pining for bags of Doritos.

The three dogs are hanging outside a grocery store, gazing in at a display of Doritos when they notice a sign saying “No Dogs Allowed.”

After several attempts to sneak into the store are thwarted by a store manager, our dogs finally succeed. Watch the clip to see how.

This ad follows quick on the heels of a Heinz Super Bowl ad, which simply shows a bunch of wiener dogs dressed as hot dogs running across a field toward people dressed up as various condiments.