Céline Dion Is Launching a Fashion, Beauty, and Furniture Line
She’s famous for her powerful, heart-wrenching ballads and over-the-top theatrical shows, but now, singer Céline Dion has set her sights on her very own lifestyle brand.
The 48-year-old “My Heart Will Go On” singer is making a move into beauty, clothing, travel products, activewear, and even home furnishings as part of her new lifestyle venture. The line will be modeled after the singer’s values: “family, music, entertainment, and style.”
Billboard reports that Dion is in partnership with the licensing firm Epic Rights and is in talks to produce a series of home furnishings, activewear, beauty products, and a lot more.
“In today’s world, you need a coordinating and consistent branded approach to everything,” Dell Furano, CEO of Epic Rights, told Billboard.
“On a global level, [artists] need to combine all areas — their music, performances, touring, website, social media — and launching a lifestyle brand was just a natural extension for Céline at this point in her career, particularly because it’s all from her point of view.”
