Brilliant Meat Packaging Shows You What Animal Part You're Eating
All photos credit: Fauna
Knowing the difference between beef cuts like “porterhouse,” “flank,” and “filet mignon” is essential in a steakhouse—otherwise, you might mistakenly order a fatty slab of meat when you wanted something petite and lean. But without a cheat sheet, most people are mystified as to where on a cow those cuts originate.
Barcelona-based butchery and cheese shop Corella seeks to turn this tide with stylish new meat packaging, designed by local firm Fauna. Every label features the outline of an animal with a section highlighted in a square, showing consumers where on the animal the meat came from.
We wonder how such packaging would play in American supermarkets, or even fast food restaurants. Can you imagine a Big Mac wrapper visually highlighting the beef cuts within? It seems unlikely; as a culture, industrial agriculture continues to further distance consumers from their food sources. It also might be a dangerous thing; the more disconnected we become from the meat’s former life as a cow, hog, or chicken, the less we pay attention to unsavory topics like food safety (so long as the bottom dollar is low). But growing interest in local, sustainable food systems could help change all that.
Perhaps contemplate this as you take in the sleekness—and informativeness—of Corella’s new packaging.
[via Gizmodo]
