Adidas Launches Immersive Pop-Up Gallery Inspired by History of Photography
Adidas Originals is celebrating the design philosophy behind its NMD sneakers with an immersive new pop-up exhibit that pays tribute to the history of photography.
“The past empowers the future” is the design philosophy behind the sportswear brand’s popular kicks, and its new Camera Obscura pop-up highlights the origins of photography and advancements in the field made by social media and technology.
Camera Obscura will be open to the public and runs Tuesday through July 16 from noon to 7 p.m. at Windward Plaza Park in Venice, Calif.
Visitors will be able to interact with a life-size pinhole camera, as well as experience early photographic techniques of image projection.
The series embraces NMD’s narrative of the nomad and urban exploration.
Adidas partnered with L.A.-based street photographer Sagan Lockhart on the project.
In April, the brand launched an interactive photo exhibit featuring artwork of NMD sneakers snapped by amateur L.A. photographers, curated by Estevan Oriol.
Want More?
You Won’t Look at Adidas NMD Shoes the Same Way After This Edgy Photo Exhibit
People Are Saying This Museum’s Sofa Looks Like the Adidas Logo
Related stories
Where to Get the 5 Best Sneakers Released This Week
Adidas Turned the Stan Smith Into a Sock Shoe and It's Releasing Soon
Adidas Is Releasing 6 NMDs With New Patterns for Men and Women on July 13
Get more from FootwearNews.com: Follow us on Twitter, Facebook, Instagram