28 Cruelty-Free Beauty Brands You Need to Know, Because the Bunnies

By Erin Reimel. Photos: Courtesy of Brands.

As the Grab Your Wallet boycott has proven, there's real power in how you spend your money. And for the socially conscious animal lovers among us, the same can be said about what beauty brands you support. But it isn't always easy to tell which cosmetics are truly cruelty-free. Carefully worded brand statements, the ways ingredients are sourced, and different labeling criteria can all make shopping tricky to navigate. That's why we narrowed down a few of our favorites for you. Some are niche brands you might not have discovered yet, and others are probably in your makeup bag right now. The common thread: none stand for testing on animals. So go forth and save the bunnies by acquainting yourself with the following lines and their most loved hero products. (And in case you're ever curious about which brands to shop (or not) based on your personal beliefs, Leaping Bunny has a handy list of beauty companies that never test on animals and never buy ingredients from sources that do.)

This story originally appeared on Glamour.

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