Was Kylie Jenner’s Butt Photoshopped Out of This Puma Ad?

People are calling foul on a Photoshop fail in new ad for Puma featuring Kylie Jenner, seen here on the red carpet. (Photo: Getty Images)

A new Puma ad shows a surprisingly booty-free Kylie Jenner decked out in urban gear, including a pair of denim shorts that make her rear end look suddenly slimmed down. The photo was posted by Jenner — who is famous for her ample assets — to her Instagram yesterday. Marie Claire also posted the photo, and fans weighed in on Jenner’s seemingly slimmed-down bum.

Users were quick to point out what looked like an obvious case of Photoshopping. “Where is her butt???? It disappeared!!!,” wondered @ilovekelsieilisha. “They shrunk her booty!” said @ari.makeupjunkie.

Compared with another photo on Jenner’s Instagram, taken at about the same angle, it’s hard to argue that retouching wasn’t done to the ad.

It seems Photoshop fails are a family affair. In April, Radar Online reported that Jenner’s sister Kourtney Kardashian had Photoshopped her own behind in a shot posted to Instagram during a trip to Iceland. It was so subtle that fans didn’t notice, but celebrity photographer Alan Barry did.

Earlier this year, Jenner’s sister Khloé Kardashian was busted Photoshopping her own image on Instagram. In a now-deleted mirror selfie, a warped door frame behind the star reveals that the photo was doctored right at her waist level. Kardashian addressed the controversy directly, saying, “Yes, I did Photoshop it, but I was trying to make my thinner leg look bigger to match my other leg!!! All I want are big, thick thighs, and I hate how skinny my legs are.”

A door frame also gave away another Kardashian — Kim — when she Instagrammed a butt selfie with soon-to-be sister-in-law Blac Chyna. The curved frame gave away the fact that she made a few inches from her own waist vanish, according to the Mirror.

And it’s no surprise that Beyoncé — who is adamant about protecting her public image — has been accused of Photoshopping her images, with a 2014 photo being one of her most controversial. In the pic from Beyoncé’s Tumblr, the star is walking down the stairs of a yacht with an overly obvious thigh gap. The photo caused an uproar, with BuzzFeed analyzing the photo to prove it had been toyed with.

All these superstars can take a lesson from singer Meghan Trainor, who in May said she takes “full blame” for her waist being Photoshopped to be trimmer in her music video for “Me Too.” Trainor said she didn’t see the slim-down at first, but when fans started alerting the body-positive star to the incident, she removed the video from YouTube because she didn’t want to send the wrong message. “I don’t want them to think that my waist is that tiny,” she said, according to ET Online. “They kept my butt the same size, so the proportions were just unrealistic.”

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