Umamicart is the proudly Asian-founded, Asian-led and future of grocery shopping

Andrea Xu always had trouble getting the ingredients she needed to make her favorite dishes. Occasionally, she’d have to settle for something that was close enough. That’s why she founded Umamicart, an online Asian grocer that offers a curated array of new, distinctly Asian American products. Umamicart’s focus is to serve customers who, more often than not, haven’t been a focus for major retailers. Xu has made it very clear, that the priority is and will always be what the customer wants, . which is why she plans to increase the food catalog and add more Southeast Asian, East Asian and South Asian products to the site

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