Pumpkin Spice Goldfish Combine Graham Crackers with Everyone's Favorite Fall Flavor
Courtesy of Goldfish
Promotional food collaborations are a tricky gambit. Ideally, the two brands are disparate enough to attract attention: For instance, Kraft Mac & Cheese meets Van Leeuwen Ice Cream.
In a somewhat surprising-sounding move, Dunkin' — who is no stranger to collaborations — has teamed up with Goldfish, the cracker maker. And yet, the results of this first-time partnership actually aren't that far-out: Goldfish Dunkin' Pumpkin Spice Grahams.
Yes, whereas traditional Goldfish crackers with a Dunkin' spin could be a bit crazy, the coffee and donut brand has instead loaned its flavors to Goldfish's tiny graham cracker side project and tied the whole thing together in a seasonal pumpkin spice package. The results are described as offering "all the flavors of fall including notes of pumpkin, donut glaze, and warm spices — including cinnamon, cloves, and nutmeg." The brands also suggest that these small, fish-shaped graham crackers are great for pairing with a Dunkin' Pumpkin Spice Signature Latte.
"We continue to take Goldfish to the next level with new, delicious and unexpected partnerships," Janda Lukin, chief marketing officer for Goldfish's parent company, Campbell Snacks, stated in the announcement. "This is the first time Goldfish is tapping into the pumpkin spice season and we couldn't be more excited to partner with the brand that knows pumpkin spice the best." (We'll have to hope Starbucks doesn't read that.)
Brian Gilbert, vice president of retail business development at Dunkin', added, "Limited-edition Goldfish Dunkin' Pumpkin Spice Grahams embody everything we love about this special time, from the warm pumpkin spices you find in our delicious latte or notes of our classic donut glaze in our baked goods. We're confident this will be a real treat for all the pumpkin spice aficionados out there."
The limited-time only new treat will arrive wherever Goldfish crackers are sold nationwide starting on September 1 with a suggested retail price of $3.39 per 6.6-ounce bag. (It's Goldfish; you know what the bag looks like!) However, if you have patience issues, the brands say they'll be offering an opportunity to purchase them through TikTok while supplies last starting on August 18.
