Oreo Launches the 'Most Oreo Oreo' Ever With New, Limited-Edition Flavor

Sammi Burke
·2 min read
21

We have a feeling we're going to need this to become a permanent offering.

Oreo is launching the most Oreo Oreo cookie ever with its newest flavor!

The beloved snack brand has pumped out its most meta offering in the form of a 'Most Stuf' Oreo where the creme is mixed with Oreo grind. That's right: it's an Oreo within an Oreo!

And to celebrate a treat so meta, we simply must dip our toes into their custom metaverse, AKA, the Oreoverse. Within it, fans will have the opportunity to play a variety of themed games and earn a slew of prizes, including a grand prize of $50,000.

"We're so excited to enter the metaverse! OREO is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit," said Julia Rosenbloom, Senior Brand Manager, OREO, in a press release reviewed by Parade. "The Most OREO OREO cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will 'dunk into' the new OREOVERSE world."

Related: 18 AMAZING Recipes to Make with a Bag of Oreos

As if the whole thing wasn't thrilling enough for Oreo stans, they're getting Martha Stewart involved! The iconic homemaker is setting foot in the metaverse for the first time, and you can catch her alongside her friend and gardener, Ryan McCallister, when they go live next week.

"I am excited to make my metaverse debut in partnership with one of my favorite cookie brands, OREO, and having Ryan there with me will make it all the more fun," Stewart said in the release. "The two of us have had our fair share of adventures over the last 10 years and have been able to navigate just about anything together, especially in the garden!"

The newest, limited-edition flavor is available for pre-order on Oreo.com and will be available in stores beginning Jan. 30. Stewart will be going live the same morning at 10:00 a.m. ET via Oreo's official channels.