prior to its launch, the Gen Z–famous brand known
as Parade had more than 70,000 people on a
waitlist to shop thongs, briefs and boyshorts.
The already-popular panty brand launched
in October of 2019 as a size-inclusive and sustainable underwear startup.
If you haven’t seen the brand across your
Instagram ads, pay closer attention, as Parade has now
sold more than 150,000 pairs of its game-changing underwear.
Developed by ex-Lululemon product experts, Parade underwear uses 85 percent recycled polyamide to make its products as comfortable as possible.
plus, the materials used to make the underwear are void of any chemicals that are harsh for the environment, making the products Oeko-Tex certified.
Here are some of the other
five-star undies that has everyone
from 'Teen Vogue' to 'Forbes' talking.