Wendy's burned IHOb so hard with this pancake diss
Wendy's had a spicy start to the week.
Like we predicted, IHOb (formerly IHOP) announced that its name change was a marketing stunt for its brand new menu item: burgers.
SEE ALSO: We think we figured out what IHOP’s name change means
From International House Of Pancakes to International House of burgers. Why does the b for burgers not deserve capitalization? The statement released by the breakfast chain on Monday didn't touch on why, but a fellow fast food chain seemed miffed about the new competition.
It started when Wendy's, which is known for its social media sass, subtweeted IHOb's announcement with this jab:
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.— Wendy's (@Wendys) June 11, 2018
Its Twitter users called out Wendy's passive aggressive tweet, but the account responded with the same level of pettiness.
It is spelled pretty
— Wendy's (@Wendys) June 11, 2018
But when @soloucity asked if Wendy's was really letting IHOb step on them like that, Wendy's didn't hold back.
"Not really afraid of the burgers from a place that decided pancakes were too hard," the account responded in a blaze of fire.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
There really isn't a more relevant GIF that this one.
— Tony X. (@soIoucity) June 11, 2018
In the comments of another tweet, IHOb tried to appease Wendy's. Instead of beef with each other, the former pancake house just wants to "share our beef with the world."
We don’t want any beef with you, we just want to share our beef with the world
— IHOb (@IHOb) June 11, 2018
First of all, ew. Referring to selling burgers as "sharing beef" is kind of gross.
Wendy's offered this social media olive branch:
Welcome to the neighborhood 😉
— Wendy's (@Wendys) June 11, 2018
Despite the attempt at peace, the Wendy's damage was already done. It's still the reigning warrior queen of brand Twitter.
Live look of @Wendys casually owning all of Twitter pic.twitter.com/O7ajg4BX1R
— Nate (@__NathanJames__) June 11, 2018
@Wendys after this IHOb🤢🤮catastrophe, I see no other choice... pic.twitter.com/SiSdDtJVaQ
— carebear (@CareyWFindley) June 11, 2018
Wendy with the burn! pic.twitter.com/YEBm6hs6Rm
— David E (@DaSkrambledEgg) June 11, 2018
The beef reminded Twitter users of another feud that went down a few weeks ago.
I’m here for that @Wendys v IHOB diss track
— Carmichael Dave’s Burner Account (@CarmichaelDave) June 11, 2018
So I guess IHOP/IHOB is the Drake to Wendy's Pusha T in this beef pic.twitter.com/Ww5Svd0Z0y
— Savannah L. Barker (@savannah_lb) June 11, 2018
Some offered alternative names for other fast food brands.
burger king should respond by changing its name to purger king. and make all crime legal in any purger king for 24 hours
— leon (@leyawn) June 11, 2018
And a few of those brands subtweeted IHOb and the great burger debate.
Long-term consistency trumps short-term intensity. - Bruce Lee
— Waffle House (@WaffleHouse) June 11, 2018
👦: Grandpa, do you remember the Great Burger Wars?
👴: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld— Denny's (@DennysDiner) June 11, 2018
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
While wholesome MoonPie just kept being wholesome MoonPie.
We've worked really hard for like 100 years to get people to remember our brand name so if it's cool with everyone we're just going to stick with MoonPie thank you
— MoonPie (@MoonPie) June 11, 2018
While IHOb recovers from that burn, some of its customers seemed pretty excited about the new burgers. Regardless, it's still just a marketing stunt, and it worked.