Viyet Rebrands as Sotheby's Home

Viyet, the online consignment marketplace which was acquired by Sotheby’s in February, is relaunching today under the name Sotheby's Home. Under the rebranding, Sotheby's Home cements the platform as distinctly "Sotheby's," and expands its offerings from vintage and antique furniture and decorative objects to include prints, photography, and contemporary art.

“We are thrilled to be heading into the next phase in the evolution of Viyet with the launch of Sotheby’s Home, which connects collectors and design lovers with an approachable new platform to buy vintage finds, gems from top designer brands, and antique treasures," Elizabeth Brown—CEO of Sotheby's Home—told AD PRO in an email.

Brown, who served as the CEO of Viyet for the past six months and prior to the Sotheby's acquisition oversaw the platform's integration into Sotheby's, will continue in her role as CEO and lead the business operations of the brand.

Sotheby's Home is only one part of the house's plan to expand its offerings away from the formal auction block. Earlier this year, Sotheby's acquired Thread Genius, an AI tool that identifies defining characteristics of an object and recommends similar products to its users; for Sotheby's clients, suggesting similar works of art to ones they already love or own. This dovetails with the house's ongoing commitment to an expanding online presence—more online-only sales, a number of different apps on which to submit objects for appraisal, and an evolving model of buying and selling through the company's own site as the market grows ever larger and more spread out.

Brown added, "We are excited to continue growing with the support of Sotheby’s, providing our customers the opportunity to purchase unique pieces for their homes and providing consignors with an easy to use, trustworthy platform.”

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