Secretary of State launches campaign warning voters of AI misinformation in upcoming election
NEW MEXICO (KRQE) – The New Mexico Secretary of State’s Office has launched a new program to combat misinformation during the 2024 election cycle. Some of their main focus points are the potential risks associated with artificial intelligence, deepfakes, and the ability to manipulate election information by malicious actors.
NM Secretary of State launches new campaign to alert public to ‘deep fakes’
The “seeing is no longer believing” campaign launched on May 1 across various media channels in New Mexico. It was developed in collaboration with Esparza Digital + Advertising and will be broadcast on social media, television stations, radio, outdoor billboards, and print publications. The Secretary of State’s Office has also developed resources for the public, like an AI Quiz for New Mexico voters and downloadable one-pagers with strategies for recognizing AI-manipulated media they may encounter during the 2024 elections.
To learn more about the campaign, or take the AI Quiz, click here. If New Mexicans receive any misinformation or deepfakes about elections or candidates, they are encouraged to report it to the Secretary of State’s office at elections@sos.nm.gov.
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