MUJI Has Arrived in Brooklyn—Here's a First Look
Brooklyn-based lovers of Japanese design, hold onto your fedoras: Williamsburg, the hipster haven that has over the past three years welcomed the likes of J. Crew, Whole Foods, and an Apple store, just got a slightly hipper addition. MUJI, the beloved Japanese retailer, officially opens its doors there on September 8, and AD got a first look at the space today.
Often called the Japanese answer to IKEA, MUJI has earned a cult following for its minimalist offerings in categories spanning furniture, apparel, storage, and home decor. The Williamsburg location, on Wythe Avenue (just two blocks from bustling Bedford Avenue, a street that is now nearly synonymous with the hipster takeover of the New York borough), houses an expansive offering of products across 7,300 square feet of retail space, as well as a custom embroidery station.
"MUJI is delighted to open our first ever Brooklyn location in Williamsburg," said Toru Tsunoda, president of MUJI USA, in an announcement. "As the neighborhood is home to young families and collectives of innovators, artists, and design-conscious individuals, this area perfectly encapsulates the types of communities that continue inspire our brand and inform our design processes. We're excited to finally become part of this vibrant district."
MUJI Williamsburg will be the retailer's seventh location in the New York City area and comes as the first in a slew of new openings to mark the company's 10-year anniversary in the U.S. Brooklynites, prepare to give your apartments a jolt of minimalist chic come autumn.
