About Milwaukee's huge Pabst sign

Tom Daykin, Milwaukee Journal Sentinel
Updated ·1 min read

Pabst Brewing Co. shut down its Milwaukee operations in 1996. But the huge “Pabst” sign that’s stretched far above West Juneau Avenue for several decades has remained a constant — even as the former brewery was redeveloped over the past decade or so into offices, housing, a craft brewery and other new uses.

The sign is attached to an iron footbridge that is anchored by Pabst’s former malt house, now The Malt House apartments, and the old brew house, now the Brewhouse Inn & Suites. The glowing red sign has undergone repairs in recent years, with the iron bridge’s restoration being completed this spring, according to Erin Stenum, manager of the neighborhood improvement district at the former Pabst complex, now known as The Brewery. Ein Prosit!

68. The huge neon “Pabst '' sign that’s stretched far above West Juneau Avenue for several decades has remained a constant in Milwaukee, Pabst Brewing Co. shut down operations in 1996.
68. The huge neon “Pabst '' sign that’s stretched far above West Juneau Avenue for several decades has remained a constant in Milwaukee, Pabst Brewing Co. shut down operations in 1996.

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This article originally appeared on Milwaukee Journal Sentinel: About Milwaukee's huge Pabst sign