Kwik Trip says it is discontinuing bagged milk starting in May
(WFRV) – Due to what Kwik Trip described as a ‘substantial’ decline in demand, the company has decided to discontinue Nature’s Touch bagged milk.
Kwik Trip announced that it has decided to discontinue the sale of Nature’s Touch bagged milk across all stores. This will reportedly start in May 2024.
The release says that purchasing patterns indicated a ‘substantial’ decline in demand for the product when compared to milk sold in jugs. Bagged milk was reportedly been a part of Kwik Trip’s product line for over 40 years.
We constantly evaluate our product offerings to ensure we’re meeting the needs and preferences of our guests. After thorough consideration and analysis, we have decided to discontinue bagged milk to focus on items that resonate more strongly with our guests.
Scott Zietlow, CEO of Kwik Trip
It was also mentioned that Kwik Trip’s Marketing Department contacted groups that had special promotional coupons for bagged milk.
We acknowledge that changes in product availability can impact customer routines and preferences. We remain committed to assisting guests during this transition. Our Marketing Department has contacted those groups who had special promotional coupons for bagged milk and have offered a new solution with our other milk offerings. This is an end to a product that was associated with the Kwik Trip brand for many years, but after evaluating the need and cost for new equipment to replace our antiquated bagged milk equipment, and the decreased customer demand, we made the tough decision to discontinue Nature’s Touch milk in the bag.
John McHugh, Vice President of External Relations
No additional information was provided.
