Ivanka Trump's Fashion Line Is Officially Out of Business
Ivanka Trump's clothing and shoe line used to be a popular choice among shoppers looking for on-trend styles, but once her dad, Donald Trump, ran for president and was elected, sales plummeted as a result of boycotts against her brand and from stores like DSW that dropped her label. It looks like those sales never recovered because her fashion line is officially shutting down.
According to Page Six, the company's staff are being laid off and the company will close "ASAP."
In July 2017, Ivanka announced she would leave the company to focus on her senior advisor role in Washington D.C. and to work alongside her dad. At the same time, she announced she'd no longer work with the Trump Organization, which controls the hundreds of businesses that Donald owns.
In 2017, it was estimated that the Ivanka Trump brand was worth $100 million, and a Page Six source said, "It’s just never recovered since she stepped away from the company."
As reported by CNN, Ivanka released the following statement about her company's shut down:
"When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners. I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter."
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