Hershey unveils new products at Sweets & Snacks Expo

George Stockburger
·2 min read

HERSHEY, Pa. (WHTM) – The Hershey Company is breaking out some new snacks and sweets for the summer.

Hershey says they sampled several new products this week at the National Confectioners Association’s 2024 Sweets & Snacks Expo in Indianapolis.

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One of those products is the Reece’s Caramel Big Cup, which got a national introduction during the company’s Super Bowl ad.

Also featured this week are two new KIT KAT flavors: Vanilla and Pink Lemonade.

The new Pink Lemonade KIT KAT is described as “classic, crisp wafers wrapped in a pink lemonade flavored creme” that will be available in stores on May 17 nationwide for a limited time.

KIT KAT® brand’s newest addition, KIT KAT® Pink Lemonade Flavored Bar, available this summer for a limited time in standard and king size packages.
KIT KAT® brand’s newest addition, KIT KAT® Pink Lemonade Flavored Bar, available this summer for a limited time in standard and king size packages.

“Creating new, unexpected flavor experiences for our KIT KAT® fans is at the core of what we do,” said Hilary Long, KIT KAT® Brand Lead. “The KIT KAT® Pink Lemonade Flavored Bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun.”

Some other new Hershey products include:

  • Hershey’s Crunchy Waffle Cone Bars

  • Ice Breakers Sparkling Mints Pineapple Mango Seltzer Flavor

  • Dot’s Homestyle Pretzels Parmesan Garlic Flavor

  • SkinnyPop Cheddar Jalapeño

Previously announced and coming this summer are the Reece’s Medals for the Olympic and Paralympic Games in Paris.

“We’re excited to expand Reese’s, the #1 CMG brand, to our first summer shape with Reese’s Medals,” said Chuck Raup, President, of U.S. Confection. “It follows our hugely successful launch of Reese’s Caramel Big Cup, currently the #1 innovation in CMG. The gooey layer of caramel directly responds to consumers’ desires, offering them a delightful twist on the classic Reese’s chocolate and peanut butter combination while opening new avenues for category growth.”

Hershey says they’re also using augmented reality and image recognition technology to help retailers see what their products will look like in stores.

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