Exclusive: Sephora Collection Launches 40 New Lipsticks With #LipStories
By Sara Spruch-Feiner. Photos courtesy of Sephora.
Calling all lipstick lovers: Sephora's got some major news for you! We've long been a fan of the makeup giant's in-house line for affordable, high-quality makeup. Now, the line's lipstick collection is getting a big (big!) upgrade: FORTY new shades across three finishes (matte, cream, and metallic). The collection is called #LipStories and centers around 10 core, themed 'collections' of four lipsticks each.
With forty shades, there's truly something for everyone from subtle nudes to bold reds and super-trendy shades (think black, white, blue and green, to name a couple unconventional shades).
The packaging is simple, structurally—it's your average bullet-containing tube of lipstick. But each color is imprinted with an image and the bullet itself displays its finish via text engraved into the lipstick itself.
For example—a matte black shade called Woof has #matte printed on the product and the tube itself features a photo of an adorable pug relaxing.
Yum Yum is a dark red #cream formula with chocolate chip cookies on the packaging — so maybe don't go lipstick shopping while hungry?
Take a Spin is a really cool #metal shade — we're not sure which is prettier, the dreamy carousel tube design or the cool-toned taupey lipstick shade.
The 10 families have equally fun names. The ten groups include: Holidaze, Lady Business, Global Citizen, Hashtag Throwback, Wifed Up, Spring Break State of Mind, Top Down Life, Brunch Days, Festival Vibes, and Pool O'Clock.
Helen Phillips, National Makeup Artist for Sephora Collection says of the collection in a press release, “#LIPSTORIES by Sephora Collection is an amazing new line of 40 highly pigmented and long-lasting shades. These collectible shades were created to celebrate wild adventures, favorite moments and magic memories that are yet to come, so embrace every color and texture in real life and share your story with us!”
The shades, Sephora explains, are meant to be long-lasting so you can have real-life adventures wearing them, that go way beyond ring-light perfect selfies. Best of all, at $8 each, these new lipsticks are affordable enough to change up your look.
The Lipstories lipsticks will be available exclusively on the Sephora mobile app beginning today, December 12, on Sephora.com tomorrow, December 13, and in-store December 26.
Related:
Woman Sues Sephora After Lipstick Tester Allegedly Gave Her Oral Herpes
The Sephora Collection Cream Lip Stain Shade Selection Just Got a Major Upgrade
See some advanced level lip art:
This story originally appeared on Allure.
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