Las Vegas last in ‘Swifties’ according to study

LAS VEGAS (KLAS)—The entertainment capital of the world may be nicknamed as such, but according to newly compiled data, Las Vegas ranked last in one entertainment-based category: Taylor Swift fandom.

According to the data, only 6,800 TikTok videos were posted during the two-night Eras Tour stop at Allegiant Stadium in March 2023, apparently the lowest such statistic in the US. Other data indicates that 992 Las Vegans were part of Swift-themed Facebook groups, and only 3 events centered around the pop star were scheduled in the Las Vegas valley.

Those factors have earned Las Vegas a score of zero out of 100. Other notable locations that fared better in terms of Switie-ness include Santa Clara, California, with a perfect score of 100 out of 100; Los Angeles, with 63.4; and Glendale, Arizona, with a 50.8.

Casino.org compiled the data by analyzing Eras Tour attendance, the number of Eras Tour shows within each city, Google search volume, TikTok posts, Facebook group members, and Swith-themed events.

The other cities on the list are as follows:

1. Santa Clara, California
   100/100

2. Tampa, Florida
   98.7/100

3. Pittsburgh, Pennsylvania
   66.5/100

4. Kansas City, Missouri
   65/100

5. Arlington, Texas
   63.5/100

6. Los Angeles, California
   63.4/100

7. Minneapolis, Minnesota
   58.1/100

8. Nashville, Tennessee
   57/100

9. Glendale, Arizona
   50.8/100

10. Cincinnati, Ohio
    32.3/100

11. Atlanta, Georgia
    27.5/100

12. Seattle, Washington
    26/100

13. East Rutherford, New Jersey
    25.5/100

14. Foxborough, Massachusetts
    19.8/100

15. Philadelphia, Pennsylvania
    14.7/100

16. Chicago, Illinois
    14.5/100

17. Denver, Colorado
    11.6/100

18. Detroit, Michigan
    3.2/100

19. Houston, Texas
    2.9/100

20. Las Vegas, Nevada
    0/100

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