Christopher Raeburn has closed both his East London store and the e-commerce section of his website in protest of Black Friday. The British designer, who is known for his long-standing focus on sustainability, announced the news via Instagram this morning.
“We simply cannot continue to consume the way we do," said Raeburn via a statement. "We need to start making considered choices; buying less but better. We're therefore encouraging you to think twice before you make a purchase today. Even small steps will help and it's important we all work together.”
Raeburn will reopen both retail outlets tomorrow. He also invites the public to join him and his team tomorrow, 23 November, for a live demonstration of Remade Shark Making at the Raeburn store, in which the label's seamstress will create a cuddly toy shark from recycled blankets, which are then available to buy for £175. The idea is to give consumers a better understanding of the brand's philosophy and its responsible approach to design.
Since the label's inception in 2010, Raeburn has pioneered the way for sustainable, mindful fashion long before it became a popular idea. His clothes are characterised not only by their innovative recycling techniques, but also his affinity for military and utilitarian styles.
In 2017, it was predicted that 235 million of items of Britons' unwanted clothing items would end up in a landfill. People, on average, discard an average of 19 wardrobe pieces every year, rather than recycle or donate to charity.
('You Might Also Like',)