Britain’s most popular chocolate bar revealed

Victoria Chandler
Updated
Photo credit: Juj Winn - Getty Images
Photo credit: Juj Winn - Getty Images

From Prima

Forget chocolate laced with popping candy or swirling caramel, the humble Cadbury Dairy Milk has been crowned Britain’s favourite chocolate bar.

According to a new study by VoucherCodes, the classic chocolate bar which was first produced in 1905 is by far the nation’s favourite, beating the likes of Twix, Crunchie and Toblerone.

In fact, chocolate fans apparently make their way through 22 bars of Dairy Milk per person a year, and 1,317 over the course of their lifetime.

Photo credit: lleerogers - Getty Images
Photo credit: lleerogers - Getty Images

Snickers, Bounty, Flake and Twirl made the top five, while Munchies was down the bottom at number 30.

Here are Britain’s favourite chocolate bars:

  1. Cadbury Dairy Milk

  2. Snickers

  3. Bounty

  4. Flake

  5. Twirl

  6. Mars Bar

  7. Twix

  8. Kit Kat

  9. ChunkyKit Kat

  10. Crunchie

  11. Galaxy

  12. Ripple

  13. Aero Mint

  14. Toblerone

  15. Wispa

  16. Cadbury’s Fruit and Nut

  17. Double Decker

  18. Lindor

  19. Cadbury Fudge

  20. Cadbury Caramel

  21. Aero

  22. Yorkie

  23. Milkybar

  24. Galaxy Caramel

  25. Picnic

  26. Fry’s Turkish Delight

  27. Toffee Crisp

  28. Rolo

  29. Milky Way

  30. Boost

  31. Munchies

Since the invention of Dairy Milk, Cadbury has made tons of variations to the original recipe, from caramel, to whole nut, to the classic tiffin, and even a jelly popping candy flavour.

More recently they announced the launch of Dairy Milk Oreo Sandwich, the classic chocolate bar sandwiched between two Oreo halves. YUM.

According to Divine Chocolate we eat an estimated 660,900 tonnes of chocolate a year in the UK, with the average person consuming 11kg a year (around three bars a year). Not bad UK...

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