4/20 events, deals in West Michigan
GRAND RAPIDS, Mich. (WOOD) — Saturday is 4/20, the unofficial holiday celebrated by cannabis enthusiasts.
“420 is a day that’s steeped in lore for the cannabis community,” Pharmhouse Wellness CEO and Founder Casey Kornoelje said. “It’s really a day to celebrate cannabis culture. Less so for us about making money and more about spreading the joy and the gift of cannabis across our community.”
Several dispensaries are hosting events and offering deals to celebrate, like Pharmhouse, located in Grand Rapids, and Mint Cannabis, which has four locations in West Michigan.
Mint Cannabis District Manager Vanessa Elmore said the holiday is a way to thank current customers and to bring in new ones.
“It’s really just a way for us to bring the community into our locations and really just thank them and appreciate them for shopping with us all year round,” she said.
She said the brand expects long lines at all of its locations for 4/20.
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“Since marijuana has become recreational, this holiday has become a little bit more fun, because people actually can embrace it now,” she said. “I definitely think that customers enjoy coming in, even though it is a little crazy at times. I think that they enjoy that they’re able to walk into a dispensary and buy what they want.”
Kornoelje said the day shows how far cannabis has come since it was legalized in Michigan in 2018.
“I’ve been in and around cannabis for 25 years,” he said. “I never thought as an adolescent, or somebody who got a felony in 2002 with cannabis, that we’d be able to do this legally and out in the open, and talking to the city and talking to the police department about events and things like that. It really is a testament to how far cannabis has come, just in a short period of time.”
He added that “there is still a lot of work to be done, both on the the regulatory side and on the the criminal justice side.”
“There’s still a lot of people out there that are that are struggling as a result of the war on drugs,” he said.
There’s a sense of camaraderie on 4/20, Elmore said, as people will stop in with friends, partners and family members. Her team often hears from customers on 4/20 that it’s their first stop at a dispensary.
As people get ready to celebrate, Michigan State Police is reminding people to not drive high. In a Thursday release, MSP said 21.7% of fatal crashes in 2022 involved drugs, and of those crashes, just over half only involved one vehicle.
“Those who plan to use cannabis on 4/20 — or any day — should not drive,” Michigan Office of Highway Safety Planning Director Katie Bower said in the release. “If you find yourself drug-impaired, find a sober ride home.”
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Here’s what some local dispensaries are doing to celebrate 4/20:
BLOOM CITY CLUB
STURGIS, PAW PAW
Guests can get a chance to win free weed for a year at Bloom City Club’s 420 Cannabis Carnival. The day-long event will offer food, carnival games, entertainment and other giveaways. For more details, go to bloomcityclub.com.
CLOUD CANNABIS
GRAND RAPIDS, MUSKEGON, KALAMAZOO, CEDAR SPRINGS
Cloud Cannabis is offering up to 50% off on some brands at all of its locations. It’s also offering a free High Minded gift bag to the first 420 people to stop by. Get details at cloudcannabis.com.
INDIGROW
MUSKEGON
Indigrow in Muskegon will be hosting a 4/20 party with activities throughout the day, including free chair massages, live music and food. Click here for more details.
MINT CANNABIS
MT. PLEASANT, PORTAGE, COLDWATER, KALAMAZOO
Mint Cannabis will be celebrating throughout the day at its six Michigan locations with food trucks and DJs. There will be hourly giveaways, including raffle drawings for two tickets to the NFL draft and two tickets to a Detroit Tigers game, and a drawing for a Jamaican cruise.
OLSWELL
GRAND RAPIDS
Along with other deals, Olswell Cannabis Co. is offering $1,500 worth of product to the first five people in line, and gift bags for the first 500 people in line. Go to olswell.com for details.
ONLY ALIEN CANNABIS CO.
KALAMAZOO
Only Alien is hosting a block party with food trucks, a DJ, giveaways, games and other activities. It is holding a 4/20 raffle, giving away free weed for a year to the first place winner, a 65″ TV to the second and a $150 in-store credit to the third. Customers can enter by spending at least $80 at the store.
Get the details at onlyalien.com.
PHARMHOUSE WELLNESS
GRAND RAPIDS
Pharmhouse Wellness will have music, food, vendors and will be raffling off Stiiizy bongs. It’s also giving away a pound of locally grown, small-batch flower, offering a free 1/8th ounce to the first 40 people to spend $25, a free 1/2 ounce to the first 10 to spend $75, and a free ounce to the first five to spend $100.
It’s also offering several other deals, including BOGO offers for some products.
SKYMINT
BATTLE CREEK, COLDWATER, GRAND RAPIDS, KALAMAZOO, MUSKEGON, PORTAGE, WHITE CLOUD
Shoppers at Skymint who spend $75 will be entered to win free weed for a year. Ten people will also win a $100 DoorDash gift card, and 50 will win a Skymint T-shirt. The winner will be announced April 21, Skymint said in a release.
The brand said there will also be other activities at its locations throughout the state to celebrate 4/20. Go to skymint.com for more details.
SOZO
MUSKEGON
In Muskegon, Sozo will be hosting DJ Blake85 and the Dawg Waggin’ Food Truck to celebrate the day. It’s also offering deals and bundles.
For more information, go to sozolife.com.
TIMBER CANNABIS CO.
ALLEGAN, BIG RAPIDS, MT. PLEASANT, MUSKEGON, STURGIS, THREE RIVERS
The first 50 people to stop by each Timber Cannabis Co. location on 4/20 will receive a free T-shirt, while the first 100 will receive a swag bag and party pack with various items.
Timber is also offering up to 50% off some brands and a free “Timber Explorer Pack” to the first 100 to spend more than $100. Get the details at timbercannabisco.com.
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Did we miss one? Email the details of your dispensary’s event to newsroom@woodtv.com. Be sure to include a link.
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