Zoolander Returns to the Screen in New Pepsi Commercial
Get your blue steel face ready with the latest Pepsi commercial.
Derek Zoolander just booked a gig with Pepsi!
Ben Stiller's famous model alter-ego Zoolander is bringing his blue steel face to the small screen, as he scored the main spot in the latest Pepsi Zero Sugar commercial, themed “Great Acting or Great Taste?”
Following the debut of the Pepsi Zero Sugar "Great Acting or Great Taste?" campaign during the Super Bowl, the company is unleashing a new commercial with (fictional) three-time male model of the year.
After making a quick cameo in the original campaign, Zoolander is following in the footsteps of Steve Martin, as he takes the stage as a spokesmodel and actor on behalf of one of the world's largest soda brands.
“We have an advantaged product with the new and improved taste of Pepsi Zero Sugar, so we couldn’t be more excited that people everywhere are trying it for themselves in response to our recent ‘Great Acting or Great Taste?’ campaign we ran on the Super Bowl,” Todd Kaplan, Pepsi's Chief Marketing Officer, said.
“Derek Zoolander has seen a cultural resurgence, with his newfound TikTok fame that has been amplified by his role in our Super Bowl campaign," he continued, "so it is only fitting that we extend this campaign to give America’s favorite ‘model-slash-actor’ his own commercial. With this next group of ads, Derek, along with Ben and Steve, continue to take this campaign to new heights, driving home the simple consumer truth that the best way to find out if you like a product is to try it yourself – which is what we hope people will do with Pepsi Zero Sugar.”
The ad follows the model-slash-actor as he asks cola drinkers to taste Pepsi Zero Sugar and decide for themselves if it tastes just as good as Zoolander is making it out to be in the commercial.
Check out the new ad for yourselves above!