Jeremy Scott’s wild and wacky clothes — his inspiration comes from Barbie, McDonalds, Shrek, Spongebob Squarepants, and various other sources of American ephemera — are worn by the likes of Miley Cyrus, Rihanna, and Katy Perry. In fact, the “Firework” singer will be wearing Scott’s designs during her halftime performance at the Super Bowl, and thanks to technology, eager fans of the looks will be able to tap a magical “buy” button to have them delivered to their homes within a matter of days.
Over 100 million people will watch the New England Patriots take on the Seattle Seahawks this Sunday. And if you have a Samsung Smart TV, LG TV, or Roku streaming player, you will be able to purchase four exclusive Perry-branded products that she’ll promote during the event. Those following along on Twitter (@pepsi and @Visa will send tweets using Twitter’s “Buy Now” feature), YouTube, and Shazam will be able to do the same.
The click-to-buy service is brought to football fans—and those who are watching for the commercials or as an excuse to eat fatty food— by Delivery Agent. During Super Bowl XLVIII (48 for non-Romans or, more simply, 2014), the interactive commerce provider partnered with H&M to sell David Beckham’s line for the retailer.
Implementing T-commerce or TV-based commerce into the most widely watched show of the year is a big step for the tool. Just think of it as the QVC for the mobile-based generation! Though this system has been slow to catch on, the combination of Perry’s built-in audience and devoted football fans results in millions of new adopters, which could be a technological touchdown. And for Jeremy Scott lovers, it’ll be a win-win no matter what.