New York Fashion Week's Biggest Beauty Trends Include Huge Hair and '60s Glam

Beauty trends are often born during New York Fashion Week. Every season, the top makeup and hairstylists work to create unexpected, inspiring looks that everyone will want to copy for months to come. And this year, the fall/winter 2024 shows were full of memorable beauty moments we know we'll continue to see on BeautyTok and beyond. From oversized hairdos to ultra-dark eye makeup, we rounded up all of the must-see beauty trends from New York Fashion Week F/W '24.

Hair

Untouched Texture

This season, we spotted several effortless, undone hair looks across runway shows and presentations. At Ulla Johnson, hairstylist Joey George used an array of Oribe products to achieve these flowy, textured styles. To recreate it at home, you'll need the Foundation Mist ($32), Invisible Defense Universal Protection Spray ($44), Featherbalm Weightless Styler (for shorter and straighter hair), Swept Up Volume Powder Spray (for longer, wavier hair), and Impermeģable Anti-Humidity Spray ($44).

Airy waves were front and center at Jason Wu. Celebrity hair artist Jimmy Paul created the lived-in look by prepping damp hair with TRESemmé One Step Texture Spray ($7) and Keratin Smooth Fortifying Heat Protection Spray ($8) and blow-drying with a round brush. From there, he ​separated the hair into three sections and crimped each section halfway while spraying Keratin Smooth Weightless Anti-Frizz Finishing Spray ($8). Afterward, Paul applied Extra Hold Gel ($ from root to mid-length and finished with the Keratin Smooth Weightless Silky Shine Spray ($8).

Braided Buns

During NYFW, playful takes on protective styles were also in the spotlight. LaPointe featured futuristic, braided space buns. To create the cornrows and braided buns, Oribe's Joey George slicked each model's hair using the Gel Sérum Radiance ($63), Magic and Hold ($63), and Rough Luxury Molding Wax ($39).

This braided bun—created by Oribe's Joey George—is one of the standout hair looks from Ulla Johnson. To prep the hair for cornrows, apply Curl Geleģe for Shine & Definition ($44) in half-inch sections around the head. Then, braid the hair, starting at the hairline to the back of the neck. Finish the look with ApreĢs Beach Wave and Shine Spray ($46).

The Bigger, The Better Hair

Big hair is having a major moment—and we're for all the va-va-voom looks. All of the Marc Jacobs models hit the runway sporting disco-era voluminous hairstyles (think: Diana Ross and The Supremes) created by hairstylist Duffy.

For The Blonds show, Unilever stylist and celebrity hair artist Lacy Redway also went for an avant-garde aesthetic. One of the key looks was a big and bouncy half-up, half-down style. She used a plethora of TRESemmé products to achieve the over-the-top hairdo–including the Keratin Smooth Weightless Fortifying Heat Protection Spray ($8), One Step Blowout Cream ($8), Extra Hold Mousse, Extra Hold Hairspray ($7), and Keratin Smooth Weightless Silky Shine Spray ($8).

Decorative Hairdos

Hair decorations have made a frequent appearance on the runways thus far—and we're not just talking about headbands or barrettes. For Christian Siriano's show, Redway conceptualized a "celestial box bun." She topped the square updo with gold flecks to give it a fun, futuristic feel. To get the metallic look, she applied pieces of gold leaf onto the top of the bun using TRESemmé Mega Control Gel ($8) and set them with the new Dyson Supersonic r (using the flyaway attachment in the high airflow and low heat settings). For added shine, she applied the Smooth Weightless Silky Shine Spray ($8).

Collina Strada's interpretation of hair decor involved ultra-cool hair tattoos. To create them, Bumble and Bumble's global artistic ambassador Evanie Frausto cut small ribbons of hair and saturated them with Bb.Gel ($35). Then, he carefully shaped each one into the Collina Strada star shape on one side of their head and a fairy wing on the other side. Once the hair tattoo was placed, he layered Holding Spray ($31) on top and diffused the area until it was fully dry. Frausto locked everything in place using the Strong Finish Hairspray ($36).

More Beauty

Makeup

Metallic Eyes

Jason Wu made golden metallic eyes the focal point of the show's makeup. Bring the look to life at home using Jason Wu Beauty's Jewel Stick ($16) in Gold Pearl and Celestial Lust ($12) in Jane Doe.

Ulla Johnson featured silver chrome eyes. You can achieve a similar finish using Haus Labs Hy-Power Eye, Cheek & Lip Pigment Paint ($24) in Silver Shimmer or Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow ($38) in Silver.

Dark Cherry Lips

Glossy, dark cherry lips were the statement lip this season. Huda Beauty's Lip Contour 2.0 Automatic Matte Lip Pencil ($21) in Nocturnal, Power Bullet Matte Lipstick ($27) in El Cinco de Mayo, and a high-shine gloss are all you need to recreate this look.

Prabal Gurung's glam also included a high-shine, deep red lip. Use MACximal Silky Matte Lipstick ($25) in Sin, a deep dark blue-red, as the base for this particular look.

Ultra-Dark Eyes

Ultra-dark eye looks have certainly been an attention-grabber across shows this season. First up? Helmut Lang. Makeup artist Daniel Salstrom wanted to craft a glamorous look that appeared to be destroyed by the elements. Salstrom used all MAC Cosmetics products—like the Paintstick ($25) in Black Black and Eye Kohl ($23) in Feline—to achieve each model's intense eyeshadow.

Romero Jennings' concept for the Prabal Gurung runway centered around a dark romance theme—and the smudgy, black eye makeup fit the bill. Here's how to get the look: Apply the Colour Excess Gel Pencil Eye Liner ($24) in Glide or Die around the eyes and smudge it. Black Color wrapped around the eyes that's smudged and blended. Then, swipe on the Paintstick ($25) in Black Black, but leave a gap around your eyelids. To finish, apply the Eye Kohl ($23) in Feline or Smolder to further amp up the look.

Pretty Pink Blush

If there's one thing we're taking away from F/W '24 beauty, it's that there's no such thing as too much blush. And this season, Barbie pink blush stole the show. At Alice + Olivia, Too Face's executive director of global beauty, Elyse Reneau, used Cloud Crush Blush ($29) in Candy Crush on the models. The pink blush, baby blue eyeshadow, and lengthy lashes totally gave the look a 1960s-inspired feel, as all these elements were beauty signatures of the iconic era.

The makeup looks at the Cucculelli Shaheen show featured pops of pink blush as well. Makeup artist Moani Lee used varying shades of the Kjaer Weis Cream Blush ($32)—like Happy, Reverence, and Sun Touched—to achieve the flushed look.

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