Yasmin Finney Named YSL Beauté Ambassador for the U.K.

FACE FORWARD: Yasmin Finney has been named YSL Beauté’s first U.K. local ambassador.

Finney is among the most influential actresses in the transgender community, and is known for her support of the LGBTQIA+ communities.

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Finney’s breakout role was in Netflix’s rom-com hit series “Heartstopper,” and she was honored along with the rest of the show’s cast with the On-Screen Trailblazer Award at the Gay Times Honours 2022 event.

Finney will continue playing Elle Argent in the series’ second season and is to star in “Doctor Who,” for the show’s 60th anniversary this year.

In the U.K.’s House of Commons, Member of Parliament Luke Pollard said Finney’s visibility as a trans actor “has not only inspired me, it’s inspired young trans people across the world, and it has saved lives,” YSL Beauté recounted in a statement.

“To me, this partnership means hope,” said Finney in the statement. “It means all the younger Yasmins out there who’ve been told they don’t belong can finally see themselves represented by a monumental brand like YSL Beauté.

“It’s a real pinch-me moment,” she continued. “Not long ago, I was in Manchester, dreaming of better days. I’m so excited to be part of the YSL family because, to me, beauty comes from confidence. It all starts from within. You have to take that leap and tell yourself that you are beautiful, no matter what others think. Don’t try and fit in – stand out! That, to me, is true beauty.”

Finney will appear first as a YSL Beauté ambassador in the new Drop the Look campaign that is due out in April.

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