Y2K, Color and Winterized Denim Lead F/W 24-25 Trends
The denim industry continues to benefit from consumers buying various fits and from Gen Z putting a new spin on nostalgic trends. Mills’ Fall/Winter 2024-2025 collections are setting future trends, however.
“Advance Denim is always working very closely with its partners to elevate and bring new trends to life,” said Mark Ix, Advance Denim’s director for North American marketing. Disparate trends, he added, create opportunities for new sustainable fabrics to meet every need.
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The mill is currently focusing on everything from light, flowing, super-soft styles that cater to cargo and wide-leg silhouettes to performance styles with moisture-wicking and thermal properties. “All the newest developments [aim to] create the trend right styles in the most sustainable way using less water, less chemicals and the most sustainable fibers,” Ix said.
Colors plucked from nature and space are driving the collection from Naveena, which according to Rashid Iqbal, the Pakistani company’s executive director of marketing, addresses a growing interest in vintage, maximalist style, and functional, comfortable fashion.
US Denim Mills’ response to the market’s interest in non-traditional denim colors is “Color Thy Denim,” a range that includes flamingo, ochre, mauve and taupe. A key sustainable element of the Pakistan-based company’s color denim lies in its single-dip dyeing process, which cuts 80-90 percent water usage compared to traditional indigo dyeing methods.
The mill is also utilizing Eco Advance Indigo Dyeing, a salt-free technology that reduces water usage by 96 percent while maintaining an authentic character and “marble crunch texture.” New indigo colors span a green cast shade called Teal Blue to Vintage Indigo, a vivid blue that washes down without any tint. Onxy Blue offers a shade of blue that transitions from a deep black.
Cone Denim is seeing denim inspired by various decades and pop culture influences as well as contrasts and textures.
The mill’s Dream State category focuses on playful fabrics that “communicate mood-positive fashion,” said Pierette Scavuzzo, Cone Denim design director. A traditional hickory stripe cut into an oversized shacket brings a fresh perspective to workwear, while the mill’s moody color palette is accented with novelties like Black Cherry, a black denim with a cherry-cola cast. “It is a nice juxtaposition of workwear-inspired fabrics cut in fashion silhouettes and new moody colors with vibrancy and energy,” she said.
Focusing on intense indigo blue, vintage black and marbled effects, Kaltex is finding inspiration in the original fabrics it produced in the ’90s and 2000s. “We have updated some of those classics with invisible stretch, softer hand feels and more environmentally friendly processes that can reduce laundry time and provide a better consumer experience,” said Monica Betancur, Kaltex America’s marketing, merchandising and product director.
Some of those additives include RCS-certified recycled cotton, Lycra Adaptiv fiber for better performance and cellulosic fibers such as Tencel and Modal for softer handles.
Tim Huesemann, Tat-Fung’s sales director, said the key winter trend will be temperature-regulating fibers. “Natural fibers are the optimal choice from a sustainable standpoint,” he said. “That is why we have created a luxury denim collection that incorporates wool, cashmere, and camel wool, offering unparalleled luxury beyond your wildest imagination.”
A range of “winter brushed” and super-soft denim will be made available for the mass market to meet the growing demand for soft, nature-inspired, and warm fabrics, he added.
“We see an opportunity to go beyond the high marble fabric character oversaturated in the market right now,” said Henry Wong, AGI Denim VP product development and marketing. One direction fashion can go in, he said, is using bold yarn slubs to inject character into denim.
Indigo Textile has a new range of indigo-dyed fabrics and novelty weaves including dobby designs and stripes. “Y2K remains a key era of interest with its long slubs and crosshatch looks,” said Nauman Ahmad, Indigo Textile’s deputy general manager, product development.
Global Denim is on a new creative journey thanks to a fresh investment in finishing machinery. The mill is incorporating colors that align with its F/W 24-25 theme, Into the Woods. Brown overdyes and color dyes in brown, blue, yellow, orange, olive and gray are key to the storytelling.
“We are also focusing on enhancing our bestsellers and adapting them to today’s needs,” said Anatt Finkler, Global Denim creative director. “We see the customer wanting the ’70 and ’80 vibe, but also still the Y2K momentum. There’s a big return to texture, color, overdyes and heritage adapted for the modern world.”
Though Global Denim is targeting trends, Finkler said delivering timeless, seasonless fabrics that can adapt to the trends is still a priority. The goal, she added, is to make these fabrics desirable for reasons beyond their sustainable upsides.
