WWD Launches TikTok Account in Time for NYFW
Click here to read the full article.
In time for the NYFW fall 2020 collections, WWD is expanding its social media footprint with the launch of its TikTok account.
The @WWD TikTok account will feature behind-the-scenes coverage from international fashion weeks, industry events and celebrity coverage on the video-sharing app, favored by Generation Z.
More from WWD
Kim Kardashian West's Skims Arrives at Nordstrom in New York
What Brands Can Learn From the VSCO Girl: 5 Tips for Engaging Gen Z
TikTok’s popularity among the masses has grown tremendously since its launch in 2016. The ByteDance-owned app offers short-form videos, generally recorded against today’s most popular songs. The app grew by roughly 500 million users by the end of 2019, totaling more than 1.5 billion all users, according to The Verge.
The social media platform has attracted a number of fashion and beauty brands, including Ralph Lauren, which launched on TikTok with its U.S. Open campaign in 2019, E.l.f., Sephora, Calvin Klein and Fenty Beauty, among others.
WWD’s TikTok account is the latest addition to the publication’s robust social media coverage. The publication currently caters to a social media audience of more than 5 million, including Instagram, Facebook, Twitter, YouTube and LinkedIn.
Read more here:
Is Beauty Headed for a Social Media Shakeup in 2020?
Gen Z Is Changing the Face of New Media in China
What Brands Can Learn From the VSCO Girl
WATCH: Which Celebrities Have the Best Travel Style?
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
