WTF? Panera Just Launched A Swimwear Collection
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The hottest new name in fashion isn’t a legacy clothing brand or even a star on the rise: it’s the sandwich chain Panera. Beloved for its salads, sandwiches, and Charged lemonade, Panera is also known for its fashion-forward merchandise. They launched the BAGuette bag back in February, and to say it went viral is an understatement.
The internet loved the bright green purse so much that Panera’s online store quickly ran out of stock, and resellers started listing the bag for upwards of $100. Who would have thought restaurant merch would garner the same hype as some streetwear brands?
If you missed out on the magic that was the BAGuette, Panera’s new merch drop is perfect for summer. Swim Soups: The You Pick 2 Collection is their newest line of colorful swimwear inspired by the chain's “You Pick 2” combo deal.
The Swim Soups honor some of our go-to Panera items, like the strawberry poppyseed salad, the chipotle chicken avocado sandwich, and the classic grilled cheese.
This isn't Panera's first foray into swimwear. Their original line dropped back in 2021, along with summery accessories like a bread bowl pool floatie.
And can we just say that these swimsuits are absolutely ADORABLE. With so many colors and designs, it’s hard to pick a favorite. But thankfully, just like the You Pick 2 combo deal, you can mix and match the pieces. Because the only thing better than a tomato soup swimsuit bottom is pairing it with grilled cheese top.
If you're anything like us, you're running to the online Panera store to pick up some Swim Soups for yourself. We'll be spending all summer relaxing by the pool in Panera Couture—most likely with one of their sandwiches in hand.
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