Wrangler and Yellow Rose by Kendra Scott Bow Apparel and Jewelry Collection

A new collaboration taps into the heart and soul of ranch culture.

Kontoor Brands-owned denim brand Wrangler partnered with Yellow Rose by Kendra Scott, the Southwest-inspired sub-brand by Texas-based designer Kendra Scott, for a 13-piece apparel and jewelry collection.

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The limited-edition lineup offers a modern take on western denim with pressed jeans, tailored blazers and embroidered jackets. Colors nod to the traditional rodeo colors, while bauble-like details add a dressed-up vibe to Wrangler’s iconic denim styles.

The collaboration is another example of how Wrangler is expanding its reach and elevating women’s designs through partnerships. In 2023, the Lainey Wilson-endorsed brand released a ’70s-inspired collection with Parisian brand Sandro and a trend-driven collection with Los Angeles-based label Staud.

The 120-year-old brand also launched perfume with Tru Western, a fragrance franchise owned by Tru Fragrance & Beauty.

Highlights in the Wrangler x Yellow Rose by Kendra Scott apparel range include four-pocket blazers and high-rise trousers in indigo and mocha, a vintage wash bootcut jean and a traditional rodeo shirt. Floral embroidery decorates a snap-front shirt dress and a classic jean jacket. A cropped T-shirt features a retro Wrangler graphic and the phrase “Long Live Cowgirls.”

Trims and hardware used across the apparel collection nod to Yellow Rose by Kendra Scott’s aesthetic. Gold and silver flat grommets decorate Western shirts and jeans. Blazers feature turquoise buttons.

Southwest-inspired metals and stones like turquoise, ivory and marbled amber are used throughout the jewelry range. Styles span chandelier earrings, drop earrings, statement rings, double-strand necklaces and pendant necklaces to silver and gold bolero-style necklace. Wrangler’s signature ‘W’ is incorporated into many designs, including a cord bracelet.

Wrangler x Yellow Rose by Kendra Scott pledges to donate 20 percent of proceeds from every purchase of the Elaina Corded Bracelet to the National FFA (formerly Future Farmers of America). Wrangler is also contributing $10,000 to the National FFA to bolster scholarships.

The collaboration is available on Wrangler’s website and retails for $44.99-$149.99.