Wow—Nikita Dragun’s New Palette Just Sold Out in Less Than 24 hours
Nikita Dragun is having one hell of a year. After facing criticism for controversial tweets last year, the YouTuber and makeup artist turned it around, learned from her mistakes and focused on the work. And it paid off. Her new Dragun Beauty Face Palette launched last week and sold out in 24 hours. To coincide with the launch, the “trans CEO,” opened her first retail spot, a huge pop-up shop inside the Beverly Center in Los Angeles. The glam space is right next door to Victoria’s Secret—a random, but pretty perfect, spot considering the company’s past comments about transgender models.
“I wanted to create that Nikita Dragun fantasy with my products,” Nikita told me when I...
