Wooyoungmi Men’s Spring 2024

Rhonda Richford
·2 min read
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Designer Woo Young Mi took guests on a journey under the sea and into the world of the storied female Haenyeo divers of Korea’s Jeju Island, and the island’s historical lore.

In the blue-drenched light of the Palais de Chaillot, the collection was calming. With a parade of black, cool sea shades and plenty of transparency that recalled water, Woo focused on adding touches of waves to her traditional sharp tailoring.

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Here she used drawstring pulls to create a gentle ruching, a nod to 17th-century sailors shipwrecked on the island who later returned to Europe and told the West about Korea.

Woo is keenly aware of the shift in the world’s current obsession with all things K-culture since she began her collection 21 years ago. “The worldwide fascination with my country is thrilling to me. As a South Korean designer, I was always interested in cultures and history different to my own,” she noted. “Now I want to portray my own culture to the rest of the world from a South Korean perspective.”

Sometimes one can see more clearly looking in from the outside, and she pulled those forces together through the eyes of an expat living abroad, with a focus on traditional tailoring using neoprene that recalled wetsuits with neon piping, as well as transparent overcoats that revealed watercolor sketches of colorful jellyfish.

Woo added pop notes on accessories, as well as Korea’s love for the latest tech trends. To that end she added trainers designed using AI, in collaboration with Italian shoemaker Rai7000 Studio. These added floor-level heft to slim suits and resembled diving shoes.

On accessories, earrings wrapped the lobe or hung in coral-shaped glass, while oversize handbags doubled as underarm props and round shapes recalled pearls.

All in all, Woo’s steady hand added a new depth to her vision.

Launch Gallery: Wooyoungmi RTW Spring 2024

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