Wonder Bread Debuts First-Ever Float for the Macy's Thanksgiving Day Parade
Get a sneak peek of the sliced bread brand's one-of-a-kind airship float ahead of its debut at the iconic parade later this year.
Thanksgiving Day is full of many pleasures—food, family, friends, and who can forget, the iconic Macy’s Day Parade. This year's Macy’s 96th Thanksgiving Day Parade will happen Thursday, November 24, 2022, running from 9 a.m. through noon. And while you can expect to be amazed by all the amazing floats, Wonder Bread’s first-ever float is here to make you, well… look up.
Wonder Bread has been a part of our lives for years, in one way or another; whether you're making yourself a lunchtime sandwich or treating your hungry kid(s) to a PB&J, the brand has been a staple in our lives. That’s why the company has decided to join the family-friendly parade for the first time to celebrate 101 years of bringing joy, wonder, and innovation to kitchen tables.
Credit: Mike Vitelli/BFA.com
“What better way to commemorate a historic moment in Wonder history than to team up with another iconic American brand at its biggest celebration of the year?” said John Steed, senior vice president of legacy brands at Flowers Foods. “Like Wonder Bread, the Macy’s Thanksgiving Day Parade is a cherished tradition for many American families as they come together to celebrate Thanksgiving and the official start of the holiday season – it was just a perfect fit. To say we’re excited is an understatement; this is truly an honor.”
Credit: Mike Vitelli/BFA.com
The iconic bread brand geared up for its Macy’s Parade debut with an immersive out-of-this-world event that gave fans a sneak peek at the spectacular float dubbed "The Wondership"— a whimsical, one-of-a-kind airship float, which appears to be traveling high above fluffy clouds. The decor of the event also featured clouds hanging from the ceiling and the brand's signature primary color pattern trailing the floor.
Credit: Mike Vitelli/BFA.com
“The float, as we’re calling it, The Wondership,” says Ashley Smith, Wonder Bread’s brand manager, “pays homage to the hot balloon race that originally inspired our iconic name.”
Elmer Cline, the company's creator, first felt a sense of "wonder" more than a century ago, and that feeling will be rekindled by the float's design. The Wondership,” will be propelled by the famed red, yellow, and blue balloons and powered by confetti to inspire all to keep looking up.
Additionally, Wonder Bread and Feeding America have joined forces to provide 10,000 loaves of the Classic White Bread to City Harvest, marking the biggest and first food rescue organization in New York during the holiday season.
And that’s not all! Want to see The Wondership in all its glory in real life? Wonder Bread has launched a social media sweepstakes on Instagram, Facebook, and Twitter, encouraging everyone to join the fun by entering to win a trip to New York City and attend this year's parade. Don’t wait too long! The sweepstakes are live until Oct. 31, 2022.
To learn more about the partnership and sweepstakes and to find festive Wonder Bread recipes to enjoy this holiday season, click here.
More News:
