Woman advises TikTokers not to buy these clothing items at Aritzia: ‘Aritzia seems like overpriced Old Navy’
A longtime Aritzia customer is cautioning shoppers about purchasing certain items from the fashion boutique due to their questionable quality.
Ahead of the Aritzia Clientele Sale, which gives Aritzia VIPs elite access to items that typically never go on sale, Toronto-based creator Mel (@melworeit) posted a June 6 video entitled “What NOT to Buy at Aritzia.”
“These are some items you should avoid when you’re shopping at Aritzia,” she begins. “I haven’t shopped there since last November, but before that, it was my go-to store for the last 20 years.”
Founded by business entrepreneur Brian Hill in Vancouver, Canada, in 1984, Aritzia currently has 48 locations in the United States alone. The brand’s market capitalization is valued at $3.18 billion CAD.
Mel’s first tip? Avoid “anything that is made of the chiffon material.”
“I own so many different pieces made out of this material. I actually own this exact skirt in four different colors,” she says of the Wilfred Twirl Pleated Skirt. “And I am somebody who really cares for their clothes. I follow all the washing instructions, these are always washed on delicate and then laid flat to dry. After, like, three to four wears, they all look terrible.”
Mel then shows examples of the fabric’s deteriorating quality, which is visible on her Wilfred Daydreamer Dress, which she claims to have worn “exactly three times” and now has “two giant pulls across the chest,” “two other pulls across the pleating of the skirt” and is being secured by a safety pin at the moment. One of the aforementioned Twirl Skirts she owns also has pulls across the pleating and tore in the wash.
Per the dress and skirt’s details on the Aritzia website, they’re made of 100% polyester, which is a synthetic, generally more affordable fabric that can be used to make chiffon. Chiffon can also be made from silk or cotton.
On June 7, Mel posted a follow-up video with another item she suggests avoiding at the store: the Sunday Best Little Ribbed T-Shirt.
“Last summer I was looking for the perfect T-shirt, and I bought three of these because I loved the fit,” she says. “I didn’t realize when I was buying them is that they are a cotton-poly mix.”
The Aritzia website states the product’s composition as 57% cotton, 38% polyester and 5% elastane.
“Now, polyester can serve a purpose when used in certain garments. There is no reason for a basic T-shirt to be a poly-cotton blend other than to reduce the cost of production,” she says.
Mel claims the shirts have “pilled like crazy” despite never having been in the dryer. She finds them unwearable now.
Despite “dabbling in sustainability and ethics” for a while, which includes the use of more eco-friendly materials, Good On You, “the world’s leading source for fashion brand ratings,” gave Aritzia a “Not Good Enough” rating as far as environmental impact goes.
“The brand does use some eco-friendly materials, including organic cotton, but we found no evidence that it has taken meaningful action to reduce or eliminate hazardous chemicals,” reads an article. “We also found no evidence Aritzia minimises textile waste when manufacturing its products. In addition, becoming “carbon neutral” and simply offsetting carbon emissions is not enough, and we found no evidence Aritzia is actively reducing its carbon and other greenhouse gas emissions in its supply chain.”
‘It sucks because I always get compliments when I wear that one but never buying again.’
TikTok users who’ve shopped at Aritzia agree with Mel regarding the depleting quality of the brand’s clothing. They’ve taken to her comments on both videos to voice similar grievances.
“OGs love Aritzia bc their quality USED TO be great. Some of my closet faves are Aritzia, yrs ago. But quality seems to have dropped since going public,” @curiositeas.ca replied.
“Aritzia seems like overpriced Old Navy; very similar quality,” @hintofpearl wrote.
“Ugh my daydreamer dress did the same thing after ONE wear. The quality has gotten so bad,” @user1233567890000 wrote, to which Mel replied, “It sucks because I always get compliments when I wear that one but never buying again.”
Quality isn’t the only concern being raised about the store. The Canadian-launched company has previously been embroiled in controversy for allegedly body-shaming customers and exhibiting ableist behaviors.
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