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Puma just revealed two new sneaker styles as a part of its expanding Fashion Rebels line and shared that Winnie Harlow will continue to be the face of the growing collection.
In the campaign, she wore a black long-sleeve top with a white stripe detail down the side teamed with black leggings, both from the brand.
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The German footwear brand introduced its Hedra and Eris silhouettes to the range, joining its existing Kyron sneaker, the first style to join the collection. Each of the silhouettes is currently offered in a single colorway. These new additions provide dad-style, and a sleek, minimalist sneaker option to diversify the collection.
With its running-focused design, the Hedra features an avant-garde-inspired silhouette and chunky rubber sole. It features a textile upper with suede, leather and synthetic overlays accompanied by a full lace closure, a molded PU sockliner, an IMEVA midsole and rubber wrap-ups at the forefoot and midfoot, complete with the brand’s signature suede logo accents. They retail for $120 and are available for purchase on Puma.com.
Balancing out this bulkier silhouette, the Eris style provides a minimalist complement to the other newly-released shoe. These sneakers feature a leather upper construction with the brand’s signature molded PU sockliner, full lace closure, rubber wrap-up detailing at the forefront and gripped rubber sole, complete with their logo detailing on the tongue and sides. They retail for $100 and are available for purchase on Puma.com.
Marrying the opposing designs, the refreshed Kyron sneaker offers a mesh-constructed upper with smooth leather overlays, a covered eyestay panel, a CMEVA cushioned midsole, the brand’s signature rubber wrap-accents and logo branding, complete and a chunky rubber sole. They retail for $90 and are available for purchase on puma.com.
Images from this campaign were first released in August 2020 after Harlow was spotted in the latest Kyron colorway teamed with the outfit mentioned above.
Click through this gallery to see Winnie Harlow’s style evolution over the years.
Launch Gallery: How Winnie Harlow's Style Has Evolved Through the Years