Wings Sharp, Mouth Smart—Sweet Street Cosmetics is a Love Letter to Chicana Culture
Known for their slogan “Nails did, hoops big, wings sharp, mouth smart,” Bella Doña has become the go-to for Chicana aesthetics with a side of hilarious memes. The brand, founded in 2013 by Lala Romero and Natalia Durazo, is both streetwear and lifestyle, and now with the launch of offshoot brand Sweet Street Cosmetics, beauty. But before they became a force on the ‘Gram and beyond, LaLa was a singer-songwriter in need of styling for a music video and Natalia was running her jewelry business, Honey B Gold.
The pair met on Twitter, bonding over similar upbringings and shared beliefs. They moved in together just two weeks after exchanging messages, furnishing...
