Wine Can Now Be Sold In Soda Can Sizes Thanks To A New Regulation, So Get Ready To Crack Open A Cold One
Good news for all you wine lovers out there: You'll soon be seeing canned wines in all new sizes—including the perfect single serving size—thanks to new standards approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB). The TTB is in charge of approving different "standards of fill" or quantities that various alcoholic products can be sold in, and they recently gave the green light on three new sizes.
Before this change (which went into effect on December 29), only nine standards of fill options existed for wine. Those quantities included 50mL, 100mL, 187mL, 375mL, 500mL, one liter, one-and-a-half liters, and three liters. In some cases, alcoholic ciders have to follow the same standards as wine if their ABV is greater than seven percent. FYI, many ciders easily clock in at above seven percent ABV to begin with because apples naturally ferment to an ABV of 7.4, the TTB explained in their announcement.
Now, the new regulations allow for wine and eligible ciders to be sold in 200mL, 250mL, and 355mL packaging. For reference, 355mL is about 12 ounces in volume, making it the same size as a standard soda or beer can. This means that soon wines will be available in the same size as, say, a Diet Coke, for people to crack open and enjoy. The 250mL size is also an exciting update because that's about a single serving size of wine and could possible help individuals better understand their portion control.
According to Food & Wine, New York Senator Chuck Schumer has spoken out in approval of the new standards of fill and said that the updated regulations will allow for winemakers to sell their products in more popular sizes and will lead to "further economic growth and follow producers to capitalize on an explosive trend."
As we've seen over the last few months, canned cocktails and boozy seltzers have become even more popular. It was only a matter of time until we could properly enjoy our pinots and cab savs the same way.
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