Why 'Yellowstone' Star Luke Grimes' Latest Instagram Post Has Fans Going Wild

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Luke Grimes's latest Instagram has fans going wild.

The Yellowstone star has been working with the Stetson for a while now, and he recently went on Instagram to promote two of the brand's signature fragrances during the most wonderful time of the year.

"Give the gift of Stetson Original and Stetson Spirit. Inspired by the west, crafted for every generation. #ad," he captioned the post on December 1. "@stetsonusa @stetsonfragrances #BeYourOwnLegend."

While the country singer's promotion left folks totally intrigued, the products weren't the only thing they noticed. Many turned to the comments to share how Luke was the perfect person for this collaboration, and how great he looked in the new ads.

"Luke. You embody the Western lifestyle, the great outdoors," one person wrote. "Love this shot," someone else said. We approve." another simply wrote. Needless to say, there were also a ton of fire emojis dropped.

According to an official press site, the actor's campaign is being marketed as "the next generation of Stetson Man [being] ready to step up" after forty years of selling their "iconic men's fragrance."

The news of the Happiness for Beginners star's latest collaboration also comes just a few weeks after he released his first EP, titled Pain Pills or Pews. What's more, he's currently touring around the country, with his final concert taking place in Boston on December 16.

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