Why A Visit To Seaside, Florida, Is Even Better During Christmastime

This idyllic beach town is even more magical during the holidays.

Even Seaside's slogan, "a simple, beautiful life," reads like a refuge from the holiday chaos. Located just off Scenic Highway 30A on Florida's Emerald Coast, this town is known for its gorgeous coastline of white sand and clear water, stunning architecture, a bounty of fresh Gulf seafood, and shopping that goes way beyond tourist t-shirts. It's also famous for being the too-pretty-to-be-real setting for the movie The Truman Show.

During the summer, vacationers flock here, seeking tan lines and frozen cocktails. But in the winter, it's quieter—and there's a special kind of restorative beauty to a pristine beach in the wintertime. Seaside and nearby destinations along Highway 30A celebrate Christmas with a coastal flair. From the quaint post office decorated in artful bows and natural wreaths to the iconic Coleman Beach Pavilion wrapped in over 4,500 white lights, it's an ideal setting for getting into the holiday spirit.

Here's what you need to know about Seaside, Florida, and how your next visit can include celebrating a coastal Christmas. Then, check out our Guide To Florida's Highway 30A.

Enjoy The Festive Scenery

Take a few quiet moments on the beach to soak up the rushing tides and rustling seagrass. Afterward, it's hard to imagine anything more enjoyable on a brisk winter morning than exploring streets framed with picket fences and wandering the countless footpaths that wind through town. Stop and admire candy-colored homes with whimsical names like Key Lime, Surf Lodge, and Shore Is Fun. Along the way, you'll pass lots of vine-covered arbors, sculpture installations, and gorgeous wraparound porches decked with garlands and wreaths.

Nine charming streets lead to Seaside's renowned beach pavilions, stretching over the dunes to offer breathtaking views. A different architect designed each one and provided a distinct perspective of the coast. Don't miss the Seaside Chapel, designed by architect Scott Merrill. It's one of many celebrated landmarks in the community and is an inspired space for a holiday service or concert—or just a little quiet time to reflect on the season.

Rimmed with palm trees that glitter twinkling lights, Seaside Amphitheater is the heart of downtown and a prime location for the best dining and shopping. At the amphitheater, the annual Turn On the Town celebration includes lighting a Christmas tree, and the town celebrates with a Christmas parade and the arrival of Santa Claus.

Where To Eat

Start your day like a local with a creamy latte from Amavida Coffee and Tea. You can also find biscuit sandwiches and espresso drinks from freshly ground single-origin beans. Amavida serves beer, wine, and Latin American-inspired snacks in the afternoons. Alternatively, you can stop into Modica Market for a cup of coffee and any other deli foods or groceries you need, as well as Black Bear Bread Co. for fresh-baked pastries.

Don't be surprised to hear laughter from the bar at Great Southern Café, chef Jim Shirley's acclaimed restaurant, and the town's unofficial living room. "Seaside at Christmas has a magical feel," the chef says. "All around town, neighbors—and occasional neighbors—reconnect for their families' Seaside Christmas tradition." It's open from the sun up to the last call. The restaurant is a fantastic spot for a festive holiday meal. At breakfast, think mimosas, pillowy beignets, and smoked Gouda grits. Later, enjoy a full lunch and dinner menu.

Stop into Bud & Alley's for crab cakes and sunset views, or their sibling restaurants—Pizza Bar and Taco Bar—nearby, for a delicious dinner. Just across the sidewalk, The Shrimp Shack serves Apalachicola oysters on the half-shell, lobster rolls, and steamed shrimp to go. Or, you can grab a table at their pavilion—one of the prettiest perches on the beach.

What's a beach trip without ice cream, even at Christmastime? Head to It's Heavenly to top off your day.

Where To Shop

If you still need last-minute gifts for friends, relax—Seaside's stylish boutiques offer options for everyone on your list. And what's better than crowd-free alfresco shopping?

Visit the open-air beachside bazaar with various artisan pop-ups that change throughout the seasons. The Seaside Style is an essential souvenir shop for pastel t-shirts, hoodies, and accessories.

To buy splurge gifts for the special names on your list, visit Wendy Mignot, which has an exquisite collection of pearl necklaces and other designer jewelry. You'll find stocking stuffers galore at Duckies Shop of Fun and gifts for book lovers (including first editions and photo essays about the area) at Sundog Books. Music geeks should wander upstairs to browse the vintage vinyl collection at Central Square Records.

The Modica Market is Seaside's neighborhood grocery store and your go-to for excellent rustic bread, such as smoked rye with seeds or cracked corn country, wine and cheese, vintage candies, and homemade pastries. Here, you can also pick up the necessary beach house treats like Southern Craft Creamery's handmade ice cream in seasonal flavors like cranberry-satsuma, dried plum, and rum.

Where To Stay

The rental company, The Homeowner's Collection, offers dozens of premier cottages from owners who are participating in the program. Take advantage of high-quality amenities, special touches, and personalized service throughout your vacation. All stays include perks like passes for parking, swimming, and fitness centers.

Accommodations range from Secret Garden (a two-story cottage in a beautifully landscaped area near Central Square) to Lucky Charm (located across from the chapel and featuring five porches to soak up the gorgeous coastal scenery). You can also rent quaint guest cottages such as Dreamboat, a one-bedroom gem directly across from the beach.

Places To Explore By Bike

It's a point of pride in this nature-loving beach burg that bikes are the preferred mode of travel, so rent a beach cruiser (think balloon tires, a comfortable upright seating position, and vintage styling) from the Seaside Transit Authority. Adult rentals include combination locks, quick-release wicker baskets, bike bells, and helmets. Tandem bikes, carriers for kids, and cargo trailers for beach gear are also available.

Now choose your direction. Take a 40-minute bike ride southeast along paved trails to Rosemary Beach, another adorable town that offers alfresco lunch options and holiday shopping. For a slice of Old Florida, pedal northwest to Grayton Beach. Pass tranquil coastal dune lakes made of salt and fresh water along the way. That should give you an appetite for lunch at The Red Bar, a beloved local favorite and a convivial spot for a killer Bloody Mary (with enough pickled vegetables to call it a breakfast salad) and a flawless fried shrimp po'boy.

Places To Explore By Car

Picturesque drives along Scenic Highway 30A make for festive road trips and deliver a broader sense of the area. Design buffs should head to Alys Beach, a luxurious resort town featuring brilliant white homes modeled after the traditional houses of Bermuda. While you're there, swing by Alys Shoppe to pick up some last-minute stocking stuffers and treat yourself to a cup of cheer at NEAT, a beautiful bottle shop and tasting room. It's a comfortable spot to settle for a glass of bubbly or local craft beers.

Families with kids should hit The Village of Baytowne Wharf for serious holiday sparkle. Located inside the gates of Sandestin Golf and Beach Resort, Baytowne Wharf hosts an annual 12 Nights of Lights that includes an ice-skating rink and plenty of boutiques, art galleries, casual restaurants, and photo ops with Santa. On the way back, stop at Goatfeathers Seafood Market and Restaurant in Santa Rosa Beach for beach-house provisions like smoked tuna dip and steamed shrimp.

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