Why are people putting Burt’s Bees lip balm on their eyes?

People are putting Burt’s Bees lip balm on their eyelids — and no, you shouldn’t try this at home.

It’s normal for young people to experiment, but sometimes things can get a bit goofy. People believe rubbing Burt’s Bees lip balm on their eyelids before a night out will give them a euphoric, tingling sensation. However, experts say otherwise.

TikTokers dubbed this trend “beezin.'”

What is “beezin'”?

Beezin’ is a fad where people apply Burt’s Bees lip balm to their eyelids. The menthol or peppermint flavors are supposed to cause a sensation of enhanced alertness.

TIME reported on the trend in 2014 after panic over the practice becoming popular amongst teens. However, Gothamist found people who “beezed” as early as 2005.

Why is beezin’ popular on TikTok?

A resurgence in beezin’ began after a viral video by @zer0fs in which two young women rub Burt’s Bees on their eyelids.

“Ellie and I every time we got out,” the video text stated.

“All my homies beezin in the club,” @miybol said in a video. “Demon era.”

Why is beezin’ dangerous?

Placing menthol or peppermint on the eyelids can cause a burning sensation, inflammation, swelling and even pink eye.

Optometry Times states that beezin’ can cause contact dermatitis, saying a “nice buzz” can turn into a “full-blown inflammatory response requiring treatment.”

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