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A photo posted by Stephanie Nicole (@sf_stef) on May 5, 2016 at 5:39pm PDT
Beauty blogger Stephanie Nicole shows that Kylie Jenner’s Lip Kit colors in the same shade don’t match up. (Photo: Instagram/sf_stef)
Kylie Jenner’s new Lip Kit has had a makeover. But some customers, including beauty blogger Stephanie Nicole, who shares cosmetics reviews with more than 47,000 followers on her YouTube channel, aren’t necessarily happy about it. Nicole posted a photo on her Instagram on Thursday with a side-by-side comparison of Kylie Jenner’s original Lip Kit in Candy K and the latest reformulated version.
In the image, you can see that the new formula is a completely different color — more of a purple-pink. Nicole also did a comparison of both formulas on her YouTube channel, calling out the differences in both color and consistency.
This comes on the heels of several consumers, including makeup artist Jeffree Star, pointing out that Jenner’s Lip Kit’s lip gloss wands arrived frayed right out of the box (Jenner has since reportedly fixed the wands and issued replacements to make things right with her customers).
A photo posted by Stephanie Nicole (@sf_stef) on May 4, 2016 at 2:37pm PDT
Blogger Nicole shares another comparison of Jenner’s old and new versions of Lip Kit in Candy K. (Photo: Instagram/sf_stef)
Jenner isn’t the first one to have loyal consumers point out a mismatch after a beloved product was reformulated. Kat Von D’s Everlasting Liquid Lipstick in Lolita was reformulated last year, much to the disappointment of some customers. YouTuber Liza Gee compared the original and new Lolita formula, and the evidence is strong that the latest version is darker. But Kat Von D listened to her customers and changed the formula back to its original. As Sephora points out: “Some of you noticed that your new Lolita looked more brown than usual as a result of a manufacturer error. Since then, the shade has been corrected, so from now on, all Lolitas purchased will be the perfect chestnut rose we all know and love.”
Cosmetic chemist Ni’Kita Wilson says it’s trickier than consumers realize to keep colors consistent; she also says that, in some cases, color changes aren’t unintentional. “Color can be very finicky,” Wilson, founder and CEO of Skinects.com, tells Yahoo Beauty. “It’s matched from batch to batch to make sure that the colors are consistent. Perhaps the color-matching process didn’t go as smoothly [for Jenner], or they are intentionally phasing into a new shade under the same name.”