Why Jennifer Lopez and Shakira Won’t Get Paid for the Super Bowl Halftime Show
Jennifer Lopez and Shakira performed during the Super Bowl halftime show last night.
They won’t be paid for their performance, but the NFL does shell out money for production costs.
In the middle of some sporting event last night, Jennifer Lopez and Shakira gave the world one of the best performances it’s ever seen to date. As someone who was never great with numbers, if I had to put a figure on it, I’d say J.Lo and Shakira each deserve at least, like, $100 million from last night. That’s one woman’s opinion, but apparently, the NFL is on the way other end of the spectrum and literally paying these two artists dust. Dust, I say!
I’m not even exaggerating. It turns out that Jennifer and Shakira won’t get paid for last night and all the hard work it took leading up to it. According to Forbes, this is quite normal, but it still stings. The business publication explained that while the NFL doesn’t pay its Super Bowl halftime show performers, it does offer a “union scale,” which is “a fraction of the six- and seven-figure sums” the artists usually earn on a regular basis. The NFL also takes on the responsibility of funding production costs, like the lights, stages, and outfits. BTW, those production costs are estimated to be as pricey as $10 million, so it’s nothing to sneeze at.
Also, it’s said that the reward for playing during the Super Bowl is less about the money and more about the honor of being invited, reaching millions of viewers, and getting even more exposure than before. And along with more exposure, the performers often see their music jump in popularity, which eventually translates to earning more money. According to Spotify, Jennifer's streams jumped by 335 percent and Shakira's spiked by 230 percent after the Halftime Show. Even special guests Bad Bunny, J Balvin, and Demi Lovato, who sang the National Anthem, saw double digit increases! (This was also the case when Justin Timberlake performed in 2018 and saw a 214 percent increase in Spotify streams. But TBD on if that was from people trying to decide if Man of the Woods is as bad as they say.)
Okay, when you take all that into consideration, it makes sense that the NFL doesn’t write each performer a fat check at the end of the day. But keep streaming their music if you want to support these two queens.
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