Whoa—Ouai Just Launched in All Ulta Stores

It looks like you’ll be heading to Ulta more than ever in 2020. In retail news, Ouai just brought its cult-favorite hair and body products into all Ulta stores and its website. “I’m so excited to see the brand take that next step with one of the OG heritage beauty retailers like Ulta Beauty,” founder Jen Atkin said in a statement. “Fans of the brand are always asking for more places to shop Ouai, so this affords an even bigger opportunity for more people to access the brand, IRL and online. Ouai is all about community, so this expansion is very much the vibe of who we are to our core—hair care for everyone.”


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