The New White Claw Surge Has More Booze and Comes in Cranberry and Blood Orange Flavors
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Just as we’re still sipping on the new White Claw Hard Seltzer Iced Tea, the brand has multiple new offerings. The new White Claw Hard Seltzer Surge has even more booze in each can, and the third variety pack includes three brand-new flavors. It’s certainly not going to be easy to decide what to sip first.
Let’s start with the new Surge variety. The 16-ounce cans have 8% ABV, as opposed to the typical 12-ounce with 5% ABV. The boozier hard seltzer comes in Cranberry and Blood Orange flavors. You’ll notice that instead of the white-silver cans, the Surge stand out in blue. Unlike with the variety packs, the Surge drinks will be sold individually for around $2.99.
Next up is the Hard Seltzer Variety Pack Flavor Collection No. 3, as it’s officially called. You’ve probably had the No. 1 pack with Black Cherry, Natural Lime, Ruby Grapefruit, and Raspberry, and maybe even the No. 2 pack with Watermelon, Mango, Lemon, and Tangerine. The No. 3 pack is filled with the fan-favorite Mango, as well as three new flavors: Strawberry, Pineapple, and Blackberry. Each can has 5% ABV, 100 calories, and 2 grams of sugar, and will seamlessly fit in with the other fruity varieties you have on hand.
“White Claw has experienced tremendous growth and consumers have insatiable appetite for new products,” John Shea, chief marketing officer, White Claw Hard Seltzer, North America, said in a press release. “So, for us it was a simple decision to give fans new options they crave with the same tasting flavor profile we know they love from White Claw.”
Oh, White Claw. You always know how to keep us coming back for more (and more and more and more).
Read More:
SONIC Is Releasing Hard Seltzers Just in Time for Summer
Truly Hard Seltzer Is Serving Lemonade Drinks in Four Flavors
Four Loko Is in the Hard Seltzer Game, and the Cans Have 12% ABV
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