White Claw's New 100-Calorie Spiked Seltzer Is Here And It's Basically Vodka Soda In A Can
For a limited time, White Claw is releasing a crisp unflavored version of its beloved hard seltzer. The brand announced its plans for the "pure" launch March 28 and confirmed its in-store arrival for shortly after. So, no patience necessary-they're hitting shelves April 1.
The 100 calorie cocktail, which contains 5 percent ALC/VOL and 0 grams of sugar, is the perfect vodka soda alternative as is. However, White Claw is also eager for customers to try out their own add-ins, as well. Time to play mixologist! After posting the news to Instagram Stories Thursday, they asked fans to weigh in on how they'll "#DrinkPure." "Fresh mint. Boom," one follower wrote. "With pickle juice," another added. Frankly, I'm hoping the latter is a joke.
White Claw Pure Hard Seltzer is Made Pure™, so you can enjoy your favorite flavors on your own terms. How will you #DrinkPure?
- White Claw Hard Seltzer (@WhiteClaw) March 28, 2019
"While many other hard seltzer brands continue to release more complicated flavors, we know consumers love the clean, refreshing taste of White Claw and identified an opportunity to launch a hard seltzer in its simplest form with White Claw Pure Hard Seltzer," senior vice president of marketing, Sanjiv Gajiwala said in a press release. "We are thrilled with the unprecedented consumer support for the brand and are proud to release an innovation that highlights the superior taste and quality with the limited-edition release of White Claw Pure Hard Seltzer."
The 12-ounce Pure spiked seltzer cans will join the brand's current flavors: Black Cherry, Ruby Grapefruit, Natural Lime, and Raspberry. And while I have no plans to abandon the classics, I'm already obsessed with their new refresher.
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