Wet Seal Is Relaunching Its Plus-Size and Curve Collections
Though the good old days of rolling up to the mall with your friends and heading straight for Wet Seal are sadly over, since the retailer closed all of its stores in January 2017, that doesn't mean you can never shop its affordable clothes ever again. After a brief hiatus, Wet Seal returned as an online-only business late last year—and now, it's relaunching one of its most popular offerings: its plus- and curve-size clothing.
Wet Seal Plus & Curve was officially re-introduced on July 19, with nearly 200 items, most of which come in sizes XL to 3XL and retail for less than $50. There are bodysuits, dresses, trousers, cardigans, blouses, and more—in a range of trendy silhouettes and prints that are all, again, incredibly affordable.
According to Cosmopolitan, Wet Seal prioritized bringing back this collection after fans requested and helped crowdsource new designs online.
In tandem with the launch, the retailer debuted a social campaign titled #WetSealGetsReal, which aims to empower followers to share inspiring stories of self-love on Instagram.
Of Wet Seal's comeback, company president Ramez Toubassy (also president of Gordon Brothers Brands, a division of the investment firm that acquired Wet Seal in 2017) told California Apparel News: "The biggest challenge, with all the mall-based Wet Seal stores closing, was figuring out how to let our customers know that we were back in a big way online. With so many companies trying to grab their attention, traditional media methods have a limited impact. We have opted to take a more organic and entrepreneurial path by rebuilding the customer base in an authentic way, heavily using email and social media to let people know we are back."
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